Questions

I need an advice about marketing strategy of our service's flagship app (iOS). I've already done some most advised steps and I've seen the positive results, but now my downloads has been stoped at the same point - I have about 1600 downloads every day and this amount does not grow. I have made: -ASO, -PR, -Publications on app reviews websites. Please advise what can I do else. Thank you.

You need to consider good, old fashion SEO. Do some basic keyword research to understand how people might be searching for your app - or what it offers - and adjust or develop web content targeted for that search. If you're able to get rankings for these searches, you'll begin to see the increases and I would even recommend setting up a direct link to the store with analytics tracking to see how many leads that you're sending.

Also, it's not free, but advertising is something you should also consider. Apple launched a simple platform - http://advertising.apple.com/tools/iad-workbench/ - a few months back and there are several other app networks that you can use.

Best,

Clark


Answered 11 years ago

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