I am building an MVP to prove a new business concept around using technology to help women research beauty products. I am getting conflicting advice around whether the MVP should be built as an App or as a Mobile Responsive website. Longer term, I see the App being the predominant platform for our service and my target market are the millenial segment who are high smart phone users. I would love some advice on pros and cons of the App versus Website route for testing an MVP?
My rule of thumb is this: Unless you must harness specific features available only by building an app, build a mobile site. Mobile sites can get much more traffic and usage because the user does not have to install yet another app that takes time and space on the device.