Questions

I am building an MVP to prove a new business concept around using technology to help women research beauty products. I am getting conflicting advice around whether the MVP should be built as an App or as a Mobile Responsive website. Longer term, I see the App being the predominant platform for our service and my target market are the millenial segment who are high smart phone users. I would love some advice on pros and cons of the App versus Website route for testing an MVP?

My rule of thumb is this: Unless you must harness specific features available only by building an app, build a mobile site. Mobile sites can get much more traffic and usage because the user does not have to install yet another app that takes time and space on the device.


Answered 6 years ago

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