I am building an MVP to prove a new business concept around using technology to help women research beauty products. I am getting conflicting advice around whether the MVP should be built as an App or as a Mobile Responsive website. Longer term, I see the App being the predominant platform for our service and my target market are the millenial segment who are high smart phone users. I would love some advice on pros and cons of the App versus Website route for testing an MVP?
I am currently advising a cosmetics and high fashion wear entrepreneur. My understanding of their data and demo shows that the buying decision - which is why you're in this game, right? - depends on two things: explanation and comparison.
In other terms, 'what is this?' and 'is it the best of it's kind?'.
With those being the asks, a responsive website would be best for 'closing sales' till you have a recognized brand.
Let's get on a call to figure out how to divide the utility of site and app to give customers the best overall experience, and for you, the most sales!