I am building an MVP to prove a new business concept around using technology to help women research beauty products. I am getting conflicting advice around whether the MVP should be built as an App or as a Mobile Responsive website. Longer term, I see the App being the predominant platform for our service and my target market are the millenial segment who are high smart phone users. I would love some advice on pros and cons of the App versus Website route for testing an MVP?

This is a great question and an important one as well. I would start by identifying:

Who is your target market?
How will they use your product? On the go? On their laptop or on their mobile device?
What kind of technology does your product need? Can it be built as a simple website or does in need to be an app (i.e. you need push notifications, integration with other mobile apps, etc).

On the other hand, how much time and budget do you have? Typically a responsive website is faster and cheaper to build than an app and will get you out the door faster.

Answered 6 years ago

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