I'm in the process of creating a workshop business which also offers therapy and coaching services. I am debating whether to brand it under my name (firstnamelastname.com) or under a separate brand name (or both?). I've seen people offer similar services using both models and wanted some feedback on what is the best direction to take and why?
It is really personal preference and what you feel comfortable with. If you will be using your name you would be the primary face of the company and would have to think of your business down the road. Will you be hiring a team? Will you want to keep your face the primary aspect of your company? I have seen coaches primarily use their name and have seen them reach extreme success by being visible and proactive.