Questions

I'm a co-founder of a website that helps high school, college, and graduate students apply to schools by connecting them with highly-qualified mentors. We are currently planning our marketing channels. What specific advice could you give me regarding getting our name out there?

Others have addressed social media here. Sure, that is important, but is only one piece of the puzzle. A comprehensive --- and tested --- marketing plan is the key. As a former CMO for an international higher education student-centric nonprofit that depended on direct/integrated marketing for 80% of its success, I suggest that looking at any and all channels is imperative.

If you do not have a quality direct marketing list, then going to where potential students --- and their parents --- are going will be the biggest key. On the web, that will be the most-visited relevant sites that enable you retarget via companies like AdRoll.

The other concern is the ever-expanding use of ad blockers. Therefore, simply "advertising" is not as powerful as it once was. Becoming a resource that will draw people to your site and blog will naturally increase your exposure via Google and other search engines over time.

This is just a cursory overview, since I do not know your exact product and business plan. Feel free to reach out if you'd like to further discuss your challenges.


Answered 9 years ago

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