Questions

I'm a co-founder of a website that helps high school, college, and graduate students apply to schools by connecting them with highly-qualified mentors. We are currently planning our marketing channels. What specific advice could you give me regarding getting our name out there?

I am a Consultant for Startups with 10 years in the Higher Ed sector, and as a former student mentor I would urge you to focus on two marketing tools - early adopter word-of-mouth and endorsement by influencers.

If you'd like to get on a call, we can talk about how a small, dedicated band (contacted through campus representatives IRL) and quotable endorsements (to be mentioned on landing page) would be an excellent way to start, and how these can be achieved.

The remaining approach I would be fascinated to help with if we could know more about your 'highly qualified mentors'. There are some people in similar spaces that are grant-funded which you'd be competing with, and they succeed with Professor and Instructor support.

Let's understand our model vis-a-vis these competitors and plan for success!

Best,
Arjun.


Answered 9 years ago

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