I know my website, industry, competitors inside/out, but I find it hard to come up with different unique value proposition (UVP) strategies that I can apply to really close the gap and make my website more superior than my competitors. The service I offer is something that I can't seem to come up with "game changing" strategies because I'm not really sure what can be done; maybe I've been looking from the inside out for so long, it would be better to get some outside perspective from anyone on Clarity who is more creative than me in coming up with "game changing" UVP strategies that will make my website a "must have" over my competitors.
If you can't tell people what's special about you then you need to get some new services or products. Being in Me-Only territory makes sales and lead generation easy. We do this by studying those competitors, identifying their gaps and intentionally inventing into that sweet spot. This gives you the core of what to talk about and market about your business. An alternative method to hiring a consultant to help you through this is for you to talk to you customers. Why did they choose you? What do they think makes you special? Build on that.
Answered 8 years ago
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