Whether it is creating a first impression(publicity), reminding users of the brand, creating impressions. In your experience what is the best target goal for Facebook. (More specifically for a 18-30 middle class urban old age group)
In my experience with the platform in your demographic (we sold apparel to men and women ages 18-25), we see a great deal of traffic converting through the use of great imagery. We saw an average conversion rate that was 10-15% greater than our Google campaigns or our media buys on various websites.
Ads anywhere can be tailored to your specific goal, and Facebook provides excellent ways to reach each of them.
If you have any questions, let's set up a short call and we can talk through the best strategy for you from a brand story perspective.