Questions

What should our priorities be, taking into consideration that we are bootstrapping? Should we figure out our conversions and have our analytics set up ourselves or should we hire a dedicated marketing person? If we do hire, should we look at freelancers or a established agency?

I have bootstrapped over 25 business, most which have been sold to larger companies. Your best marketer is yourself. You have lived with the product and know the products in their entirety. Essentially, you are a product of the product and need to market yourself as such.

With regard to freelancing, you get what you pay for and there is no real results in marketing other than the revenue created which can not be traced back unless you have a way to do so. On the flip side, an established agency will have an upfront cost and could take a percentage of sales based on the company size.

To finalize this thought, invest in yourself to become the business and find your own niche market.


Answered 9 years ago

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