Questions

What should our priorities be, taking into consideration that we are bootstrapping? Should we figure out our conversions and have our analytics set up ourselves or should we hire a dedicated marketing person? If we do hire, should we look at freelancers or a established agency?

Hello
I have 2 bootstrapped companies, both living online.
I suggest you do not externalize your marketing efforts but rather test and learn with the budget you would have given to an agency.
Like most of business topics, it all starts with your target group, what they need and then how your product solve their problem. Once you are clear on that, you can test Ads to improve your click rate. For example, for my Shapewear Lingerie business, we knew Bridals were looking for a high quality product, making them look smooth and toned for the big day. Our Bridal related Ads have a click rate of 15% vs. our average 1-2%.
I'm happy to have a call to work together the entire path (from target group to click rate).


Answered 9 years ago

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