Questions

What should our priorities be, taking into consideration that we are bootstrapping? Should we figure out our conversions and have our analytics set up ourselves or should we hire a dedicated marketing person? If we do hire, should we look at freelancers or a established agency?

Marketing person can help, but if you're bootstrapping will it cause to much financial strain or pressure on the business, as marketing results don't always happen overnight.

I like to focus first on the customer experience. Is signing up for the app as easy as possible, are users actively using it and what it the feedback on that. If there are holes in that and you're spending money on a marketing person to bring on new users, that might not be the best. Likewise can you do anything with your existing users to increase WOM from them to help you grow vs. a marketing person.

Lastly can you partner possibly with someone who has already spent gobs of money on advertising and can you get in front of their audience with some type of collaboration or integration with your app.

Few things to think about. Wishing you great success ~ Mike


Answered 9 years ago

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