Questions

I created a Saas for schools that require parents to volunteer. It's actually running in one Charter that is comprised of four schools. The problem is the Education space just isn't a space I feel passionately about. They are very budget conscious and usually try to find ways to lower my fees. Also, I just do not feel enthusiastic about chasing administrators, cold emailing or cold calling other schools or even going to Educational conferences, which is likely something I’d have to do if I want to increase my user base. Should I still pursue it and try to grow it? Or should I just maintain it for the schools it's running with now?

I'm running several side projects of my own, and I had hard times to maintain some of them because their domain did not interest me anymore.

Depending on the project and the engagement that you have with your customers, you have several strategies. Either you go in "maintenance mode" with the current customers and welcome new ones without actively doing marketing, or maybe you can sell the business to a competitor or someone interest (there are markeplaces for that), or maybe you can also shutdown the whole thing.

I'd be happy to share my experience with you :-)


Answered 9 years ago

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