I'm in the middle of finalizing my startup. It's a virtual assistance service that's similar to Zirtual. I'm very excited about this kind of business and I'm passionate about it, so I know what I'm doing and why. The problem? This will be my first time selling something (a service). I don't know how to find customers. I have no idea how I should attract them. All I know is that my client base will be entrepreneurs who want to save time and effort and focus on what matters the most to them. My question is: What are my potential growth channels here?
Marketing and customer acquisition usually involves experimenting with various channels, tweaking & iterating, and doubling down on the ones that perform. You essentially want to be where your target customers "live."
On a high level, your potential channels would be:
- Content Marketing & Social Media (e.g. writing blog posts)
- Paid Ads (Google, Facebook, Twitter)
- PR (get written in startup publications, Product Hunt)
- Partnerships (partner with startups, investors, or accelerators)
- Referral program
- other places where entrepreneurs "live" (forums, communities)
Finally, not exactly an acquisition channel, but I believe branding and community go a long way.
Happy to chat and help in more detail with the specifics on your business.
Answered 9 years ago
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