Questions

I have an innovative clothing accessory for women that I believe will add flair and style to the way women dress. I have written a business plan however, I do not want to build a company from the ground up to launch my product. Licensing I believe is the way to go; I would love to license my accessory line exclusively with the company Spanx but, I don't know where to start.

I've worked with clients to reach out to prospective licensees. My experience has been that getting to the right people within your target companies makes all the difference in the world. It can also be very difficult and time consuming.

A couple of other quick tips are that you'll want to make sure your invention, which I assume your innovative clothing accessory is, is protected to some degree. In your case that might be a design, rather than utility, patent.

Other than that, make your outreach message concise and be sure the value to the prospective licensee is obvious and compelling. Also, be sure to make the job of whomever you are contacting as easy as possible. Do as much for that person as you can, adding as little as possible to that person's existing workload, which is probably already overflowing.

Finally, be politely persistent and expect to have to place many calls and send quite a few emails, before receiving a response.

Best of luck and always happy to discuss further on a call!


Answered 9 years ago

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