I want people to become fans of our brand story. What steps should one take to create the initial marketing strategy or plan and what tools would be best to establish a following from scratch
Read Seth Godin's post, "First, Ten."
http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html
Then read Kevin Kelly's post, "A Thousand True Fans"
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
People will become fans of your brand story if you tell the right story to the right people who already want to believe it.
Seth's book, "All Marketers Are Liars" is the bible on this.
Answered 11 years ago
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