Do you know of any cases where a high quality explainer video (in terms of great animation and a great script) had a higher customer conversion rate than an explainer video with poor animation and script?
I dont think you should spend $$$ for quality video. The main questions will be: Is your website audience quality or not? If the website audience is quality - your product will sell without video.
But if your website gets junk traffic, then the quality video will not work.
A quality video will be good only if you do A/B testing and test what triggers a user to convert? Does a video triggers him/her? or Headline? or Call to Action?
Dont spend $$$ on quality videos if you have not found our what is your highest converting module. (Video, price, description, pdf, ebook, whitepaper.....)
Answered 9 years ago
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