I'm currently working on my startup (a virtual assistance product) and I'm new to the ecosystem. I only have 80 followers on Twitter and every time I write a piece on Medium or Quora I don't get much attention. Startup founders and entrepreneurs don't seem to take me seriously when I email them as well. I'm starting to doubt myself. Any tips on how to become a digital influencer to serve my new startup?

Sarah is correct here.
Becoming an influencer or authority in any area takes time and dedication, is not something you can typically leverage over night.
My suggestions to you is stick to a hyper targeted niche, narrow down your vision and scale back all efforts to the most minimal most targeted effort possible that will yield you to the next effort all with one goal in mind.

In growth hacking, we take this approach as having minimal goals but approaching them aggressively to reach highest results at each goal level. No matter how minimal the goal might be feel, if you're moving closer to the bottom line the goal is worth the effort.

With that said once you have a niche and only focus on that the social platforms and users will begin to recognize this and turn to you.

A quick hack for boost, although it typically doesn't list is writing a piece for publication to local journalists or online blogger. Write about something in your niche, look for relatable blogs or journalists and send it to them. Follow the bloggers, message them, ask for guest articles, or make suggestions on their posts vi their comments with links to your own blog.

Dedicate a Facebook page with images (not info) and always include a link to that guest post, or your blog, or article.

For example, the first time I came out on television, I managed to get more views of the back stage images than I did on the actual show. I leverage that into more appearances and visitors to my websites and businesses. The authority level can after a lot of work tho. Expertise came to me in my field due to experience and education all I had to do is expose my insight but even that took time and consistency in one area.

Answered 7 years ago

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