Questions

I've been writing articles to publish on my new blog and I think it's time to get them online. I've been working on my blog while being inspired by the story of Mashable founder and how he managed to grow a media empire from his home. Not to say that I'm slacking or anything, I was doing my research and writing enough content to publish on my website. It's similar to Vox.com or Buzzfeed.com but with a different taste. The problem is I'm not entirely sure about my strategy to "push" the website. How to attract the first 1,000 visitors? How to find an audience? The internet is a cruel place and websites easily get lost. How do I prevent this from happening?

The key to growing your media empire is distribution. You have to nail down your systems so that every piece of content you create reaches the most people possible.

Focus on one network first and try to build from there. I usually recommend starting with Twitter.

1. Create a few accounts and share via RSS content from other industry blogs. You can set that up via Twibble.io
2. Follow your competitors' followers with those accounts. Unfollow those who do not follow back via ManageFlitter.
3. Share your articles on your main account.
4. Retweet and favorite from the other accounts.

This will create a "network effect" especially if you target specific keywords. Eventually you will be able to get your content to rank high when people search the hashtag you targeted.

Would love to jump on a call and get more involved in the project!


Answered 5 years ago

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