Essentially, I want to know if the copywriter can or should help us craft our 'why'.
It does sound like you need to get back to your USP - who do you help, why you help them and why they should pick you. There are many different types of copywriters and the first question they should ask you is "What do you want your website to achieve"? Any copywriter worth their fee would want to know about this before starting the work.
Answered 11 years ago
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