Questions

Having been in the electronic payments industry for over 20+ years this is a daily question that is asked as companies are trying to reduce overhead cost while driving the brand, sales and most of all profit.

One thing to consider is that anytime you have a "contracted" sales force you are losing control of your brand and relying on them to represent your brand as you want it to be. Depending on how deep this sales force gets and layers of folks, control and message will get lost.

Someone else mentioned inside sales and if you have tried that yet. If I were building the sales strategy based on the limited information I would start with an inside sales person to generate some interest in the marketplace at the specific targets you are looking for and then add someone who has experience in your specific vertical with the specific types of customers/vendors/partners you seek so they can open the doors and then start sending the referrals and business back to the Inside Sales person(s).


Answered 11 years ago

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