I've been doing keyword research for a contracted establishment while i revamp the website. As I go deeper and deeper I am aware that 95% of the keywords I wish to rank well for and pretty much every one of the relevant long-term ones are wide open. Low to no competition as well as high monthly volume for all of them. None of my competitors sites are employing adwords and the competitors on the first page are just directories and random but semi relevant blog posts. None of the competitions establishments even rank til page 3 or 4. In this scenario can I go crazy with optimization? What do you do when all the keywords are low hanging fruit? I'm a newbie but I've studied hard and it seems to me I have a goldmine here. Your thoughts? What would you do? Humble thanks, DC Glenn
Hi Glenn,
It looks like you have done your homework on this and have defined that there is high volume and low competition. if the aforementioned are correct AND the keywords are relevant to your business and will convert then you should absolutely go for it. However my big question here would be the integrity of your data in coming to the conclusion you have. There are many facets to understanding this. Having been in SEM for over 12 years I can really cut to the chase on this.
Answered 9 years ago
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