The app in question is a consumer-facing app that allows businesses in the hospitality space to sell their products more quickly through an additional sales channel. It has been going for over 2 years and has 10,000+ active users. It is also strong in Google search and has a strong social media base. We have the new brand name and full branding guidelines. We are now looking for advise on a timeline for when things should be done and also on the pitfalls we should watch out for.