I know this may sound silly, but I really can't answer this question. Some websites/blogs don't spend a cent on advertising, and it ends up being astonishingly popular with a huge fan base. I'm aware of the fact that great content gets noticed easily, but you can't deny that getting lost on the internet happens daily to millions of websites. So my question is: how does an independent website acquire its fan base without getting lost on the internet and without spending money on advertising? How does a website find its audience?
There is so much that goes into answering this question. I'll keep it short for the sake of time.
When a website draws allot of traffic and becomes popular without spending any money in advertising is called Organic. To achieve organic traffic has to do with Marketing (non-paid) and SEO.
When we start a project with our clients that are seeking organic results we always start with improving their marketing efforts. Posting on social media profiles, being active members of forums, and groups. We push our marketing content on every platform that we believe will yield the desired results.
With SEO, its not just about content, sure that is a huge factor, but so is the design the website in question, what code is it written in. Are we using the best keywords, are we using the H meta tags correctly, does every image named to represent our targeted keywords? The next step would be to build a link campaign, find other websites that are equal or greater page rank that will exchange links with you.
I hope this helps.
Answered 9 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in