I know this may sound silly, but I really can't answer this question. Some websites/blogs don't spend a cent on advertising, and it ends up being astonishingly popular with a huge fan base. I'm aware of the fact that great content gets noticed easily, but you can't deny that getting lost on the internet happens daily to millions of websites. So my question is: how does an independent website acquire its fan base without getting lost on the internet and without spending money on advertising? How does a website find its audience?
Why does 1 object sink while a nearly identical object – just a fraction of an ounce lighter – floats effortlessly to the top?
Because there's a critical threshold above which you're expanding and below which you're losing ground. There needn't be any qualitative difference between the 2 outcomes. It may be simply be a small difference – a bit more of the same stuff.
That's why it's important to work hard on every aspect of your project – because neglecting any area might cost you your buoyancy.
Think about everything – content quality, types of media, publication pacing, social sharing, email list segmentation, return visit rates, user interface design, cross-marketing, SEM, link building, branding, yadda yadda yadda.
Answered 9 years ago
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