Recently i have started working in a startup,they have a CRM email database of 800 customers,which is a good number in the price range of their product,but i wanna grow this even bigger. I had some thoughts on how to send them follow up emails and encourage them to refer their friends or how to target them on Facebook and this sort of stuff,but i wanna see if someone has a kickass game plan that might help me. Cheers,
You want to think about the value you can offer. You never want to address what they can do for you. It's the other way around. If you are adding value to your audience they'll be more inclined to evangelize for you. What you are talking about is really a lead gen campaign. I would suggest you create a lead magnet product and drive traffic to a landing page while trading that product for their email address. It's not that simple, really, but that's the base playbook. You can either purchase or earn that traffic, but most of the time I see people pay for the front-end funnel and make their money off the back-end.
Answered 9 years ago
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