We sell offline software (CAD) and hardware for the A/V industry.
These are great metrics to track. The agency I worked for tracked these metrics in very simple manner by utilizing Survey Monkey.
You can create survey covering these specific metrics and other data points then easily compile the data and track it month over month, quarter over quarter, or year over year.
We concentrated on quarter over quarter tracking and improvement.
Happy to have a call to go into further details and provide further insight.