Questions

I have created a product that addresses the major issue of today's western society - lack of fulfillment, self insecurities, emotional addictions and lack of emotional maturity or connectedness to them self. It's written to and for a female with body image or emotional eating and is a holistic and even spiritual twist with a very forward and personal tone that's relative to the reader (because it's written by me and I'm young connected to those people but have evolved past that superficial addiction level and now want to educate about it) . It's written as laymen as possible but my trouble is that it's something that everyone woman could empower their emotional, physical and spiritual health with but it's a VERY sensitive topic. People don't want admit or will deny they need that help. They don't realise there is a problem. To sell the guidebook and events in an overcrowded "sell them what they want (hot body, health person coaching) and give them what they need" it will go undervalued or unconsciously "unneeded". As a new personally names brand - how can I not get burnt by being at the new cutting edge of the market. What do I need to do? What should I market my brand and self as, aa far as the "expert in X" when it's a broad and sensitive topic. Thank you x million for any help!

Don't focus on the features of what you do. In your question you describe a lot of features that don't really address the emotional aspects of what your target wants.

Instead, focus on the outcome. If they are struggling, then they definitely have these insecurities, even if they don't openly admit it. The thought in their mind is "If I could only overcome _______, then my life would look like _________."

Fill in those blanks and you will be onto something. For example, "If I could only stop eating so much junk, then I would finally feel secure enough to ask that hot guy to go get coffee with me."

Most people won't admit they have a problem, but everyone yearns for a better version of themselves and their life. Touch on that in your message (and test using social media, email, surveys, etc.), and you will be off to a good start.


Answered 9 years ago

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