Questions

I'm interested in a consulting session if you can help me out with my home decor business. This is my FB page: https://www.facebook.com/sarahsweldedwhatnots We make home decor out of horseshoes, and our target audience is people who love horses. This is my Etsy Store where we sell all the decor: https://www.etsy.com/shop/SarahsWeldedWhatnots I'm working on getting this website built: sarahsweldedwhatnots.com So we can use Facebook's retargeting and send ads to people who have looked at our items. We just created our store and FB page about a month ago and we're already making 1-2 sales/week. The goal is to make 1 sale a day by August 19. Currently our strategy has been to: 1. Get FB fans using FB ads 2. Send traffic to our items by posting them on our FB page, and to FB groups that we are part of. The next step of the plan is to get my website created and all the visitors pixeled. Then remarket to people who have visited our website. I also want to create an opt-in page where we give away weekly coupons, special deals and such to capture leads. Am I on the right track? If you have any suggestions on how to improve our game plan I would love to talk.

Awesome - looks like you have the ball rolling very nicely & most definitely on the right track

For your own online shop I light suggest shopify as a good solution that takes care of the technology part while you can focus on what you do best.

I would also broaden your potential client base as there will be a lot of people who like things a little different but who don't necessarily love horses

https://www.facebook.com/ads/audience_insights

This is a great tool to help drill down a little further to help your ad targeting and really define your perfect customer.
Use the "interests" on left hand side with one interest. and then look at the "likes" tab across the top.
This will give you a list of related pages that you can use to help target.

Final point - aim higher..

You have a really interesting product
One of the awesome things about Facebook ads is you can pop your advert right in front of people who like these things who are known "buyers" of cool things.

You could aim to hit your sales targets in 30 days with the right promotional strategy....

Good luck
Phil


Answered 5 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 Startups.com LLC. All rights reserved.