So, we have around 300,000 registered site members. But only about 150,000 of those are on our newsletter list, so they get regular emails. The rest haven't received anything unless they have bought something. However, I am concerned I am leaving something on the table... How can I reach out to these people, at least just once, with maybe a coupon or something to try to re-connect with them, while not blacklisting my server. Any ideas? Can I even do this?
As others have said, if you have their email list you can create an audience through Facebook so that you can use re-targeting ads to get them to register for your newsletter list (assuming there's a specific newsletter list).
You can also set up a retargeting pixel to target everybody on Facebook who's visited your site/URL to target "warmish" through Facebook ads.
Answered 7 years ago
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