I'm a successful businessman looking to expand into some "passive income" business. I've read numerous books about selling on Amazon, all claiming that it's easy to do. Just buy products from a firm and "rebrand" it. The question is - is it that easy to find the right product to sell? What else is there to know beside writing the right product description, giving great customer service, and Amazon SEO?
I'll start by answering your question "is selling on Amazon that easy". Selling on Amazon can be easy, once you know what to sell and where to get the products from. It sounds as though you've been researching private labeling, taking someone else's product and putting your own label on it. If you are a beginner or a new seller, there are easier ways to get started with a passive income business on Amazon. Private labeling should be an advanced step, not something (in my opinion) that a new seller should get in on from the beginning. Without doing the proper product and shipping research, one could potentially lose a lot of money fast.
If you would like to discuss alternate routes to starting your Amazon business, feel free to schedule a call and I would be happy to talk with you.