I'm in the process of launching a web design agency and I'm having trouble nailing down a workable business model. My strengths are in landing pages, sales funnels and Wordpress websites – All geared to boost growth using a balance of high-end design, user experience and conversion strategy. My clients are techy savvy (not small 'offline' businesses) and don't need a lot of hand holding. So think experts, bloggers, other digital service businesses/agencies, consultants, etc. Models I've thought of so far: #1 – 'Hire a design team for $X,XXX per month' retainer style model. #2 – Break up our services into packages with clear pricing (eg. Wordpress Site - $X,XXX, Landing Page - $X,XXX) #3 – Charge per project a-la-carte and do not publish pricing. #4 – Specialise and only offer one thing (eg. High converting landing pages) My question is: If you were launching a new agency or digital service business, what model would you use?
I had this debate often with the freelancers in my network when I established and ran The Village Agency, a purely freelance agency with a disruptive model. My answer is that would could test and learn from all of these. Create different landing pages for all options and assess each opportunity on the basis of what would best suit the client while optimizing for SEO and organic leads... see which gains you the most traction and track which garners you the best profits. I am not sure your answer lies in a silver-bullet approach.