I'm in the process of launching a web design agency and I'm having trouble nailing down a workable business model. My strengths are in landing pages, sales funnels and Wordpress websites – All geared to boost growth using a balance of high-end design, user experience and conversion strategy. My clients are techy savvy (not small 'offline' businesses) and don't need a lot of hand holding. So think experts, bloggers, other digital service businesses/agencies, consultants, etc. Models I've thought of so far: #1 – 'Hire a design team for $X,XXX per month' retainer style model. #2 – Break up our services into packages with clear pricing (eg. Wordpress Site - $X,XXX, Landing Page - $X,XXX) #3 – Charge per project a-la-carte and do not publish pricing. #4 – Specialise and only offer one thing (eg. High converting landing pages) My question is: If you were launching a new agency or digital service business, what model would you use?
I am going to shameless promote here, I own a digital marketing business myself and have ownership in another agency that does both websites and marketing so I know this space and I would love to talk to you more about it and help you grow.
The phone is your best friend and we have tried both up front pricing and quote only pricing and we have had lots of mixed results depending on the area.
There is a lot of things you need to consider before you set your pricing, such as costs, profit margins you want to maintain, and what you are worth. Once you have those metrics you can more easily price.
Not a lot of detailed information but to be honest in order to protect my own trade secrets I don't want to post more than that here.