Hi everyone, we are a rapidly growing startup in the Content Marketing space. We are using a number of tools to ensure we can do everything our clients need in this space i.e. - Content Management - - Content Measurement - But would like to pull this all together in one simple tool/project management system (built seperately) with a single login. As such looking for advice as to whether the above is possible with APIs? To understand how integrated we can make all these tools look/feel? And to get an idea as to how hard it will be to make this happen? Thanks in advance!

Short answer is, yes, I believe you could do this with any of a number off-the-shelf SaaS offerings. A lot of it depends on what you are trying to accomplish to determine if that suits the requirement. Some companies build entire ecosystems (and ancillary affiliate/referral revenues) from building other tools into their supported "stack." I've also seen companies invest in doing their own "home grown" PM systems for this type of vertical integration such that they control the entire system end to end.

I'd be happy to run a pros/cons with you if that's of assistance.

Answered 7 years ago

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