Our company could be described as a media publishing business. It's growing fast and the market is huge despite being very targeted. We have a buyout proposal from a huge company. They are suggesting to define this exit price based on the success we are able to achieve in the next few years. There will also be a minimum price and a cap for this. What would be a multiple of revenue that makes sense? Any other advice?
This is a bit dated but one of the best articles I've read on valuation. I found it helpful when thinking about the issue for a company I was trying to sell and I couldn't possibly add anything to it. So here you go: