I am getting ready to launch a local small business mastermind group, and expect 25-30 attendees. My goal with this is to offer a structure to local entrepreneurs who are interested in the mastermind concept. I would like to keep the actual mastermind meetings free or low cost in order to get people in the group, however I would like to explore other opportunities to monetize using this platform. Bi-Weekly Accountability Calls? Bring in local professional service providers? (accountant, lawyer, insurance agent, etc.) I have a business development consulting background, so maybe something around structuring joint ventures?
I think you need a marketing funnel that adds successive amounts of benefits/value in exchange for successively larger payments. You have the right objective. I'd be happy to discuss it with you. I use the same type of ascension model for my own businesses, some of which use group coaching and mastermind concepts. I have studied this extensively for my own purposes and I'm happy to discuss with you. The concept you have will expose a wealth of content opportunities for monetization if you design it correctly.
Answered 9 years ago
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