Based on your own experience, what worked the best for you in terms of advertising, email marketing, growth strategy, SEO, PR, blogging, etc. methods that really had the most impact on increasing your website customer base?
Nothing is better at attracting tons of customers as having a remarkable product or service. Here's why:
1) Remarkable companies get PR. PR is virtually free and can get you exposure in major media outlets if done correctly. I've generated tens of millions of dollars worth of direct sales over the years through carefully executed PR strategies. PR can really help build your SEO / page rank by building tons of valuable links to your site organically.
2) remarkable products get SHARED. People love to share amazing products with their friends and family via word of mouth and social channels. Again this is free and WOM (word of mouth) is one of the most effective forms of marketing imaginable.
3) remarkable customer SERVICE keeps customers around, reduces churn and increases CLV (customer lifetime value). Just look at Zappos. We make sure to keep our NPS score at 80-90 percent. At CanvasPop our "love guarantee" pays for itself many times over. Make sure you have well trained customer service staff, super fair and easy satisfaction guarantees and return policies and use this to stand out from the crowd.
None of this is easy and it takes time and effort but if done correctly you will eventually not even need to advertise at all! We have build a 10M+ business and do virtually no paid advertising.
Good luck and remember to be remarkable in everything you do.