I have created a scheduling app for musicians. After a lot of advertising and reaching out to musicians, it looks like this target market is not interested. I did get the random requests from other industries if that app and would be available for them. I know there's interest for such a thing in the construction industry and some others. Is it time to move on away from musicians?
Great question! You know, this is more common than you think: pivoting. The most famous pivot in recent years has been Instagram, whom at first was a geolocation platform but noticed that people flowed more to its picture editing section and thus pivoted to what Instagram is now. They gained over 100k users in less than two years and right away sold for 1Billion $ to Facebook.
Not bad for an 18month old company.
Back to your success story: do it! In growth hacking we refer to this as launching on market fit.
You build and deploy, get feedback and then build a product with such a tight market fit that users can't help but actually use. You are only hurting your chances of you commit to something knowing the road is harder.
Take a look at Air BnB, who started as renting literally an air mattress, then soon realized that there was no scalable business in that... There was some but not really. The pivoted, then all the effort they could of spend growing a miserable business model was instead used to grow a product for a market that had an actual demand.
Go create your own success story! If you want creative guidance in the future give me a call.
Humberto Valle
Unthink Strategy
Answered 9 years ago
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