Hello app developers. I am new in this area and need to learn some practical tips on question above. What works better - pushes or in-apps? What do you use more? How do you implement it - in-house or with external SDK?
Both, you must mix and match to keep the consumer guessing.. It sucks to just use one method and beat it into the the prospect.. I currently use Urban Airship and a smaller entity for these type of messaging.. My. Most viral and highest ctr were a mixture of push notifications that lead to media within app that where content gated and once unlocked released not only the media, but also a coupon.. You could update the coupon with a serial number that these pushes would provide.. #SecretSauce
Answered 9 years ago
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