Should I take on a single social platform - facebook, insta, twitter - should I focus on SEO for google or google PPC - should I post across the blogosphere. I know pretty much nothing, but would love to start writing, sharing, and building an online business for myself. From my research so far, it seems a lot of success has come from simply building a major following on twitter or instagram and then leveraging that for monetizing opportunities.
Clients have told me consistently that they "checked out" my Facebook page before hiring me. While prospective clients have engaged with me via LinkedIn and Twitter, make sure that your Facebook page is active and maintained.