It seems to be a pattern that when I run Facebook ads I get sales very quickly but after just 2 - 3 days no more sales happens. The frequency the ad is shown goes from 1.5 to about 2.5 after a while. This happens on target groups that are in the size of 50,000 and even 500,000. I'm looking to create consistent sales from Facebook ads.
1. Be consistent with your promotional campaign
2. Ensure you provide new content every time you run the campaign
3. Try using different keywords
4. Run campaigns for shorter duration than putting all your eggs in one basket
Need any specific strategic input? DM or reach out with further clarity.