Looking to re-brand our 11 year old (long & geo specific) physical therapy practice name to one that is shorter, easier to pronounce and less geo specific. Thought is to make it more brandable as well as expandable to other areas besides improving the exit value in future. Current name is similar to 'Dayton Physical Therapy Associates' (actual city name replaced with Dayton) and it appears on top of local area search results organically. Is re-naming worth the effort in this case for the good reasons stated above?
A new brandname is associated with a new entity. If you do not want ti lose your past brand recognition, plan ahead. well in advance, inform your stakeholders about your renaming process. Keep both names - the old and the new - living together in your web messages, for at least six months. A well planned and executed renaming process is the key to keep your practice healthy. If you want to know more, I will be happy to help you. I have a strong backgound on health brands.