Hi, we sell digital media products (video, audio, etc.) and will be exhibiting at the National Association of Broadcasters for the first time this year. We are a small company with a tight tradeshow budget and looking for ideas on how to market ourselves to booth visitors. I think giving away something like a USB dongle or even DVD with our product on it will likely be out of the budget and I am not sure if that's even a good idea since the customer would theoretically not even visit our website. So, welcoming any thoughts on something creative and interesting we can do that won't break the bank?

A trade show is an event that brings people in a specific industry together to discuss, demonstrate, and display the latest available products their company has to offer. Attendees of trade shows, also known as trade fairs and expos, vary depending on the rules of the trade show in question. Exhibiting at a trade show can have major positive benefits for your company. One of the more unique event types, trade shows will allow you to showcase new products and demonstrate them in-person to your target market. Lastly, exhibiting at a trade show will help you and your team network with major players in your industry. Now that we know what trade shows are and why exhibiting at them is worthwhile, let us discuss how to make your booth stand out from the hundreds of other companies attending the event as well.
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Answered a year ago

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