What will happen if a passenger becomes a part owner of a cab. He'd save money every time he use the cab. But, it will be a missed earning opportunity for the cab driver. The same applies to your situation. In my more than a decade of experience I've seen startups making such early mistakes. If funding is the only panacea to your business growth then there's better ways to seek investment, and through relevant investing bodies.

A customer should be served, retained, and served better to be able to create experience story and engage new customers. Making your customer an investor in the business is akin to offering life time service coupon against raised capital. Opportunity cost, isn't it?

Need to discuss anything? I am just a clarity away.