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In order to accurately determine an earnings multiple you either need to find relevant precedents (recent, similar size, niche etc.) or speak to a broker who does this on a daily basis and has access to real sales data assuming you are looking to sell outright.

Here’s a useful article on the topic: http://feinternational.com/blog/how-do-you-value-an-online-business/


Answered 5 years ago

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