I need to draw traffic to my website, and I don't really want/have time to write blog posts. Google adwords seems to work pretty well, but I have not managed to utilize Facebook very well. Since I'm selling a B2B service, I feel it's difficult to engage people on Facebook.
You need to adopt integrated approach to market planning, strategy design, and execution. And, that starts with how the business is positioned across internet. Website, Content, Social Media Presence, Media specific strategy et al forms some of the ingredients. People engagement follows planned messaging/communication and ends with people experience.