I have a $15M business that sells novelty gift products (large wine glasses, selfie remotes etc.) to independent retailers and large retailers like Target and the MoMA Store. I'm looking for advice to enhance sales or think about this more holistically to better sell to independent stores.
You need to develop and implement a thorough marketing plan then implement, test, revise. Creating a good program takes a lot of time and should be done with the help of a sales or marketing consultant. I have tons of B2B selling and marketing experience and would love to connect.
I believe in a multi faceted marketing approach that hits and TESTS all medians for effectiveness. First you need to develop a very specific target market based on your product sales and current experience selling to different types of businesses.
I would be happy to hop on a short free call to discuss further and help you expand on the ideas.
Answered 9 years ago
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