I understand that sales is a dedicated process and involves a lot of patience and cold campaign is definitely a part of it. But I noticed the traction is becoming low. I want to know if there is way which can attract your prospects into a possible dialogue when you are involved in hard core cold mailing/calling campaign, perhaps the mail template or a call pitch. What are the things should one keep in mind?
Cold calling is not dead, but "hard selling" on a cold call should be.
I still spend a lot of time cold calling on the phone, and it works extremely well. Without knowing anything about your business, it is hard for me to provide a meaningful script or template to follow.
But here is a mindset tip: Call with the intention to discover with the prospect what their pain points are and if you have a solution for them. If your product/service does not solve their problem then you will save time and money by letting them go instead of pressuring them into the purchase.
And if you are a good fit for them, then you and the prospect will arrive at that conclusion together. Don't be afraid to engage with the prospect multiple times before the sale is made. Make the sale on the first call if it makes sense, but wait till the 2nd, 3rd, or 4th call if the prospect needs the extra attention to establish trust with you.
I would love to talk more about your specific situation on a call if you would like to create a custom plan for your company.
Answered 9 years ago
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