I understand that sales is a dedicated process and involves a lot of patience and cold campaign is definitely a part of it. But I noticed the traction is becoming low. I want to know if there is way which can attract your prospects into a possible dialogue when you are involved in hard core cold mailing/calling campaign, perhaps the mail template or a call pitch. What are the things should one keep in mind?
I think it has evolved instead of died. Cold mailing and calling has now been replaced by cold connection building via LinkedIn, or messaging via Twitter or the like. I cannot say enough how valuable social media and online networking/connecting platforms are now. Perhaps one way to look at the new version of cold calling is akin to strategic partnering as opposed to sales. Finding a way to uncover the mutual benefit of the relationship.
Answered 9 years ago
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