I understand that sales is a dedicated process and involves a lot of patience and cold campaign is definitely a part of it. But I noticed the traction is becoming low. I want to know if there is way which can attract your prospects into a possible dialogue when you are involved in hard core cold mailing/calling campaign, perhaps the mail template or a call pitch. What are the things should one keep in mind?
If by cold mailing, you mean cold emailing, then no it's not dead. Matter of fact, the most successful companies rely on cold emailing as their main sales channel.
Cold emailing receives a bad rep, but it is still the most effective way for outbound sales. There's nothing more better than engaging and warming up the conversation with your prospect through cold e-mail. The problem is that most people cold email incorrectly which results in a spammy email.
The goal is to be direct and keep it short. Don't send long templates that people don't want to read. Don't send email with misleading subject lines etc.
Answered 8 years ago
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